AI-Era LeaderboardSMB Payroll Solutions
Who's winning in the AI Era? Using millions of data points, we've analyzed 11 vendors across two dimensions: AI Product Leadership and AI GTM Leadership.
11
Vendors Tracked
14,772
AI Citations
9.1
Vertical AI Readiness
Struggling
Who's Winning
The leaders across GTM, product, and overall AI-Era performance
GTM Leader
ADP
AI-Era LeaderProduct Leader
ADP
AI-Era LeaderAI-Era Leader
ADP
AI-Era LeaderAI-Era Position Matrix
11 vendors plotted by AI GTM Leadership and AI Product Leadership.
GTM Leaderboard
Who's winning the go-to-market game in the AI Era
| # | Vendor | GTM Score | Citation Share | Coverage | Perplexity | AI Overviews |
|---|---|---|---|---|---|---|
| 1 | ADP | 98.0 | 36.2% | 11.3% | 67% | 33% |
| 2 | QuickBooks Payroll | 90.2 | 24.5% | 7.2% | 78% | 22% |
| 3 | Paychex | 82.7 | 13.1% | 4.3% | 79% | 21% |
| 4 | Gusto | 68.7 | 7.3% | 3.0% | 7% | 93% |
| 5 | OnPay | 68.7 | 6.7% | 3.6% | 73% | 27% |
| 6 | Paylocity | 60.2 | 4.9% | 2.7% | 65% | 35% |
| 7 | Paycor | 52.9 | 4.7% | 2.4% | 80% | 20% |
| 8 | Paycom | 34.0 | 0.9% | 0.5% | 65% | 35% |
| 9 | Asure | 27.4 | 0.9% | 0.2% | 100% | 0% |
| 10 | PrimePay | 25.7 | 0.6% | 0.3% | 82% | 18% |
AEO Leaderboard
Pure citation performance across AI answer engines
| # | Vendor | Citation Share | Coverage | Perplexity | AI Overviews | AEO Score |
|---|---|---|---|---|---|---|
| 1 | ADP | 36.2% | 11.3% | 67% | 33% | 97.0 |
| 2 | QuickBooks Payroll | 24.5% | 7.2% | 78% | 22% | 88.6 |
| 3 | Paychex | 13.1% | 4.3% | 79% | 21% | 80.7 |
| 4 | Gusto | 7.3% | 3.0% | 7% | 93% | 69.7 |
| 5 | OnPay | 6.7% | 3.6% | 73% | 27% | 69.3 |
| 6 | Paylocity | 4.9% | 2.7% | 65% | 35% | 61.5 |
| 7 | Paycor | 4.7% | 2.4% | 80% | 20% | 53.6 |
| 8 | Asure | 0.9% | 0.2% | 100% | 0% | 32.8 |
| 9 | Paycom | 0.9% | 0.5% | 65% | 35% | 40.4 |
| 10 | PrimePay | 0.6% | 0.3% | 82% | 18% | 31.2 |
Product Leaderboard
AI product capabilities — who's building real AI vs. marketing it
| # | Vendor | Product Score | AI Tier | Depth | Features | Last Ship | Confidence |
|---|---|---|---|---|---|---|---|
| 1 | ADP | 78.8 | Augmented | Platform | 8 | 2026-03-02 | high |
| 2 | Paylocity | 78.6 | Augmented | Platform | 7 | 2026-04-06 | high |
| 3 | QuickBooks Payroll | 70.9 | Augmented | Module | 8 | 2025-08 | high |
| 4 | Paycor | 70.1 | Augmented | Feature | 10 | 2026-02-26 | high |
| 5 | Paychex | 64.1 | Augmented | Feature | 7 | 2026-02-26 | high |
| 6 | Paycom | 59.4 | Augmented | Feature | 6 | 2025-07-30 | high |
| 7 | TriNet | 53.8 | Augmented | Feature | 3 | 2026-03 | high |
| 8 | PrimePay | 49.4 | Augmented | Module | 3 | 2025 | medium |
| 9 | Gusto | 43.2 | Augmented | Feature | 4 | 2025-11 | medium |
| 10 | OnPay | 8.0 | Absent | Marketing | — | — | high |
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Get ListedCitation Share Universe
How AI answer engines distribute citations across this vertical
Vendor vs. Vendor
How citation share is distributed among tracked vendors
AI Product Intelligence
How each vendor stacks up on real AI capabilities vs. marketing claims
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Messaging vs. Reality
Are vendors walking the talk? Product reality vs. marketing claims.