AI-Era LeaderboardProfessional Employer Organization (PEO) Services
Who's winning in the AI Era? Using millions of data points, we've analyzed 22 vendors across two dimensions: AI Product Leadership and AI GTM Leadership.
22
Vendors Tracked
29,208
AI Citations
4.5
Vertical AI Readiness
Struggling
Who's Winning
The leaders across GTM, product, and overall AI-Era performance
GTM Leader
ADP
AI GTM LeaderProduct Leader
Rippling
AI Product LeaderAI-Era Leader
Paychex
AI-Era LeaderAI-Era Position Matrix
22 vendors plotted by AI GTM Leadership and AI Product Leadership.
GTM Leaderboard
Who's winning the go-to-market game in the AI Era
| # | Vendor | GTM Score | Citation Share | Coverage | Perplexity | AI Overviews |
|---|---|---|---|---|---|---|
| 1 | ADP | 93.6 | 21.3% | 79.7% | 80% | 20% |
| 2 | Paychex | 89.6 | 12.4% | 43.3% | 80% | 20% |
| 3 | Rippling | 84.5 | 7.2% | 29.8% | 76% | 24% |
| 4 | Deel | 82.9 | 7.1% | 34.3% | 97% | 3% |
| 5 | VensureHR | 82.7 | 10.1% | 19.7% | 80% | 20% |
| 6 | infinitihr.com | 74.2 | 8.4% | 17.2% | 100% | 0% |
| 7 | Paycor | 74.0 | 5.0% | 19.0% | 70% | 30% |
| 8 | Extensis HR | 69.8 | 4.4% | 21.5% | 89% | 11% |
| 9 | TriNet | 62.0 | 4.1% | 14.3% | 81% | 19% |
| 10 | bbsi.com | 61.9 | 4.3% | 7.3% | 89% | 11% |
AEO Leaderboard
Pure citation performance across AI answer engines
| # | Vendor | Citation Share | Coverage | Perplexity | AI Overviews | AEO Score |
|---|---|---|---|---|---|---|
| 1 | ADP | 21.3% | 79.7% | 80% | 20% | 95.5 |
| 2 | Paychex | 12.4% | 43.3% | 80% | 20% | 91.1 |
| 3 | VensureHR | 10.1% | 19.7% | 80% | 20% | 84.8 |
| 4 | infinitihr.com | 8.4% | 17.2% | 100% | 0% | 74.5 |
| 5 | Rippling | 7.2% | 29.8% | 76% | 24% | 82.3 |
| 6 | Deel | 7.1% | 34.3% | 97% | 3% | 79.6 |
| 7 | Paycor | 5.0% | 19.0% | 70% | 30% | 75.3 |
| 8 | Extensis HR | 4.4% | 21.5% | 89% | 11% | 73.1 |
| 9 | bbsi.com | 4.3% | 7.3% | 89% | 11% | 63.5 |
| 10 | TriNet | 4.1% | 14.3% | 81% | 19% | 65.9 |
Product Leaderboard
AI product capabilities — who's building real AI vs. marketing it
| # | Vendor | Product Score | AI Tier | Depth | Features | Last Ship | Confidence |
|---|---|---|---|---|---|---|---|
| 1 | Rippling | 88.3 | Augmented | Platform | 13 | 2026-06-25 | high |
| 2 | Paychex | 87.8 | Augmented | Platform | 16 | 2026-06-15 | high |
| 3 | Papaya Global | 87.7 | Native | Platform | 11 | 2025-05 | high |
| 4 | ADP | 82.3 | Augmented | Platform | 12 | 2026-01-28 | high |
| 5 | Deel | 80.7 | Augmented | Platform | 20 | 2025-12 | high |
| 6 | Paylocity | 74.2 | Augmented | Module | 12 | 2026-05 | high |
| 7 | Paycom | 72.2 | Augmented | Module | 9 | 2026-05 | high |
| 8 | VensureHR | 69.7 | Augmented | Module | 7 | 2026-06-03 | high |
| 9 | Paycor | 69.7 | Augmented | Module | 9 | 2026-02-26 | high |
| 10 | Insperity | 65.7 | Augmented | Module | 7 | 2026-02-26 | high |
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How AI answer engines distribute citations across this vertical
Vendor vs. Vendor
How citation share is distributed among tracked vendors
AI Product Intelligence
How each vendor stacks up on real AI capabilities vs. marketing claims
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Messaging vs. Reality
Are vendors walking the talk? Product reality vs. marketing claims.