The Starr ConspiracyAI-Era Leaderboard
Employee Experience & Engagement Platforms

Employee Experience & Engagement Platforms

Who's winning in the AI Era? Using millions of data points, we've analyzed 39 vendors across two dimensions: AI Product Leadership and AI GTM Leadership.

39

Vendors Tracked

18,588

AI Citations

0

Vertical AI Readiness

Struggling

Who's Winning

The leaders across GTM, product, and overall AI-Era performance

GTM Leader

Culture Amp

AI GTM Leader
GTM Score93.2
Citation Share22.7%
Rank#1
Engine BalanceDual-engine

Product Leader

Perceptyx

AI Product Leader
Product Score96.8
AI TierAI-Native
AI DepthPlatform-level AI
AI Features9 detected

AI-Era Leader

Qualtrics

AI GTM Leader
Overall Score86.9
GTM Score90.7
Product Score83.1
Last AI Ship2025-08

AI-Era Position Matrix

39 vendors plotted by AI GTM Leadership and AI Product Leadership.

AI-Era LeadersAI Product LeadersAI GTM LeadersCatching UpAI GTM Leadership →AI Product Leadership →Culture AmpQualtricsLatticeSurveyMonkeyLeapsomeContactMonkeyCentricalWorkleapPerceptyxFirstup

GTM Leaderboard

Who's winning the go-to-market game in the AI Era

#VendorGTM ScoreCitation ShareCoveragePerplexityAI Overviews
1Culture Amp93.222.7%10.0%88%12%
2Qualtrics90.715.6%7.1%89%11%
3Lattice87.712.2%6.5%93%7%
4Gallup Access86.06.4%6.8%90%10%
5Quantum Workplace82.43.8%4.8%93%7%
6SurveyMonkey78.13.7%2.6%82%18%
7Leapsome77.22.8%2.8%80%20%
8ContactMonkey76.02.1%2.9%100%0%
9People Thriver74.42.2%3.1%100%0%
10Blink72.22.0%2.8%85%15%

AEO Leaderboard

Pure citation performance across AI answer engines

#VendorCitation ShareCoveragePerplexityAI OverviewsAEO Score
1Culture Amp22.7%10.0%88%12%94.9
2Qualtrics15.6%7.1%89%11%92.0
3Lattice12.2%6.5%93%7%88.9
4Gallup Access6.4%6.8%90%10%86.7
5Quantum Workplace3.8%4.8%93%7%82.8
6SurveyMonkey3.7%2.6%82%18%79.4
7Leapsome2.8%2.8%80%20%78.1
8People Thriver2.2%3.1%100%0%72.6
9ContactMonkey2.1%2.9%100%0%70.8
1015Five2.1%0.8%87%13%64.1

Product Leaderboard

AI product capabilities — who's building real AI vs. marketing it

#VendorProduct ScoreAI TierDepthFeaturesLast ShipConfidence
1Perceptyx96.8NativePlatform92026-03-03high
2Workleap90.2AugmentedPlatform102026-02-18high
3Firstup85.2AugmentedPlatform72026-03-09high
4Qualtrics83.1AugmentedPlatform132025-08high
5Centrical82.8AugmentedPlatform72026-01-20high
6Lattice81.8AugmentedModule122026-02high
7Flip81.7NativePlatform72025high
8Engagedly81.1AugmentedPlatform112025-08-22high
9Nexthink78.2AugmentedPlatform72025-09-15high
10SurveyMonkey78.1AugmentedModule92026-03-17high

Citation Share Universe

How AI answer engines distribute citations across this vertical

Vendor vs. Vendor

How citation share is distributed among tracked vendors

Culture Amp22.7%Qualtrics15.6%Lattice12.2%Gallup Access6.4%Quantum Work...3.8%

AI Product Intelligence

How each vendor stacks up on real AI capabilities vs. marketing claims

Loading AI intelligence data...

Messaging vs. Reality

Are vendors walking the talk? Product reality vs. marketing claims.

14 Aligned24 Overstating1 Underselling
0255075100
Peakon
Overstating
Change Engine
Overstating
ContactMonkey
Overstating
Sociabble
Overstating
Culture Amp
Overstating
Feedback Pulse
Overstating
15Five
Overstating
Staffbase
Overstating
Simpplr
Overstating
QuestionPro
Overstating
Product ScoreMarketing MessagingGap (line color = severity)